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Stanislas De Quercize, CEO, Van Cleef & Arpels in an exclusive interaction with Business & Economy
Van Cleef & Arpels, a Paris-based premium luxury jewellery brand, from the stable of Swiss luxury major – Richemont, is one of those rare brands that have been riding high irrespective of the recession. And despite Cartier and Montblanc (from the same stable Richemont) are fighting their lungs out to beat the slowdown, thankfully, Van Cleef & Arpel, for the quarter ended December 2008, has managed an encouraging growth of 5%. However, Stanislas De Quercize believes that things will worsen further into this year, and has worked out strategies to combat the same. In an exclusive interview with Buisness & Economy, he spoke about the prevailing recession, its impact on the company, and his future plans, both in the current times and in India.
B&E: Being amongst the world’s top fashion proponent in the jewellery segment, how is ‘Van Cleef & Arpels’ taking advantage of the present times? SDC: We are positioned as high-end jewellers. We have a long legacy to talk about and have done jewellery designing for many Hollywood celebrities in the past. Our hand-crafted and hi-tech designs have always given us that needed edge in any situation, and that is what is applicable in today’s market scenario also. We will continue focussing on quality, despite the burden on costs, and the availability of much lower margins during these times of recession...
B&E: But in today’s market, when all other luxury jewellery brands have been affected, do you think such a ‘quality’ edge is enough to survive? SDC: Till now the recession hasn’t affected us because a buyer of Van Cleef & Arpel piece will always belong to the top-end strata of society, and will buy one irrespective of the economic times. I mean, we are positioned in the premium luxury segment, and this segment, whether in Europe or in US, has not been affected much by the meltdown so far. But, yes if the situation gets worse, we will also have to rework our growth strategies and investment plans.
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Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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Stanislas De Quercize, CEO, Van Cleef & Arpels in an exclusive interaction with Business & Economy
Van Cleef & Arpels, a Paris-based premium luxury jewellery brand, from the stable of Swiss luxury major – Richemont, is one of those rare brands that have been riding high irrespective of the recession. And despite Cartier and Montblanc (from the same stable Richemont) are fighting their lungs out to beat the slowdown, thankfully, Van Cleef & Arpel, for the quarter ended December 2008, has managed an encouraging growth of 5%. However, Stanislas De Quercize believes that things will worsen further into this year, and has worked out strategies to combat the same. In an exclusive interview with Buisness & Economy, he spoke about the prevailing recession, its impact on the company, and his future plans, both in the current times and in India.B&E: Being amongst the world’s top fashion proponent in the jewellery segment, how is ‘Van Cleef & Arpels’ taking advantage of the present times? SDC: We are positioned as high-end jewellers. We have a long legacy to talk about and have done jewellery designing for many Hollywood celebrities in the past. Our hand-crafted and hi-tech designs have always given us that needed edge in any situation, and that is what is applicable in today’s market scenario also. We will continue focussing on quality, despite the burden on costs, and the availability of much lower margins during these times of recession...
B&E: But in today’s market, when all other luxury jewellery brands have been affected, do you think such a ‘quality’ edge is enough to survive? SDC: Till now the recession hasn’t affected us because a buyer of Van Cleef & Arpel piece will always belong to the top-end strata of society, and will buy one irrespective of the economic times. I mean, we are positioned in the premium luxury segment, and this segment, whether in Europe or in US, has not been affected much by the meltdown so far. But, yes if the situation gets worse, we will also have to rework our growth strategies and investment plans.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
For More IIPM Info, Visit below mentioned IIPM articles.
ZEE BUSINESS BEST B SCHOOL SURVEY
IIPM Ranked No. 1 B-School In Global Exposre - Zee...
1500-plus IIPM students placed across the country with 44 bagging international offers
PLANMAN CHE (Centre for Higher Education)
IIPM set to beat economic slowdown
IIPM, GURGAON
IIPM - Admission Procedure
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
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