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The truth & nothing but the truth ... CSR hurts !
If one does an independent survey of the shareholder AGM of any organisation, ‘CSR initiatives by the company’ will arguably be the topic that invites the least interest, and the maximum yawns from the audience; especially if it is taken up post the all important topics of dividends (on second thoughts, it may attract maximum interest if shareholders are unhappy with the dividend)! To the common man, it is hardly believable that in today’s capitalist society, companies would do good for communities, environment, and the likes; because they are ‘genuinely concerned’. It would be only logical to expect that the company has a definite motive, whether it be linked to its overall strategy or for branding (especially when they face a back lash of some sort) itself as a good corporate citizen. Many CSR initiatives have been blamed as “cosmetic: public relations and media campaigns” supporting nothing but an upcoming cottage industry for glossy CSR report writers. The consensus is that if the ‘S’ in CSR stands for ‘Social’, it must also equally, or perhaps even more importantly, stand for ‘Strategic’. There are many corporations that have become famous, thanks mostly to the manner in which they have balanced the social and the strategic ends. They all followed strategic CSR, by adopting practices that go beyond the best practices, and by creating a unique position for themselves by applying principles that relate to company’s relationship to society as easily as to its relationship with customers and competitors. Recently, in a survey conducted by IBM’s Institute for Business Value, it was discovered that more than 68% of the organisations are now utilising CSR as an opportunity and a platform for growth.
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Source : IIPM Editorial, 2008
The truth & nothing but the truth ... CSR hurts !
If one does an independent survey of the shareholder AGM of any organisation, ‘CSR initiatives by the company’ will arguably be the topic that invites the least interest, and the maximum yawns from the audience; especially if it is taken up post the all important topics of dividends (on second thoughts, it may attract maximum interest if shareholders are unhappy with the dividend)! To the common man, it is hardly believable that in today’s capitalist society, companies would do good for communities, environment, and the likes; because they are ‘genuinely concerned’. It would be only logical to expect that the company has a definite motive, whether it be linked to its overall strategy or for branding (especially when they face a back lash of some sort) itself as a good corporate citizen. Many CSR initiatives have been blamed as “cosmetic: public relations and media campaigns” supporting nothing but an upcoming cottage industry for glossy CSR report writers. The consensus is that if the ‘S’ in CSR stands for ‘Social’, it must also equally, or perhaps even more importantly, stand for ‘Strategic’. There are many corporations that have become famous, thanks mostly to the manner in which they have balanced the social and the strategic ends. They all followed strategic CSR, by adopting practices that go beyond the best practices, and by creating a unique position for themselves by applying principles that relate to company’s relationship to society as easily as to its relationship with customers and competitors. Recently, in a survey conducted by IBM’s Institute for Business Value, it was discovered that more than 68% of the organisations are now utilising CSR as an opportunity and a platform for growth.For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
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Read these article :-
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IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
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The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
