Thursday, February 26, 2009

Its BIG impact in Mumbai, BIG 92.7 was clearly ahead of its competitors.

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According to the latest finding of Radio Audience Measurement (RAM) BIG 92.7 FM station has become the clear No. 1 music station in Mumbai. On all the three parameters – Market Share, TSL (Time Spent Listening) and TARP (Target Audience Rating Points) for the week 40 of 2008, BIG 92.7 was clearly ahead of its competitors. This is for the first time since its launch, two years back, that BIG 92.7 FM has attained the numero uno position in Mumbai with a total market share of 18% in its kitty and highest TSL of 5.05 hours per week. However, it still has to contend with a close fight with Red 93.5 FM, which has a 17.5% market share and is only 0.5% behind BIG 92.7 FM and almost equal to it in terms of TARP.


Surbhi Chawla


For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).


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