IIPM Ranked No. 1 B-School In Global Exposre - Zee...
Coming back to Dettol. Does the brand commands a similar leadership position in other countries as well?
Dettol has gained the trust of millions of Indians and it has been consistently voted as one of the ‘most trusted brands’ of India. But the journey was not smooth across the globe. In America, Germany the brand is very popular and enjoys a key position but in countries like Indonesia, not only Dettol but also Reckitt Benckiser really has had a tough time. Over all, in the 60 countries that we operate in, we hold a substantial position of the market across the various segments we operate.
It’s platinum jubilee for the brand Dettol. Where would we see it in its diamond jubilee?
Clearly Dettol will be established as an iconic personal care brand and more associated with lifestyle. Though, as of now the future is difficult to predict, but we can say that the contribution from Dettol in India to the global turnover will definitely be higher. We might even rope in some brand ambassadors to help us accomplish this task. In its diamond jubilee Dettol would certainly be present across various other potential segments.
Will the global downturn affect the FMCG industry too?
As of now it hasn’t affected much but if the recession continues, specially for US-based companies, it will affect the sector severely.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
Coming back to Dettol. Does the brand commands a similar leadership position in other countries as well?
Dettol has gained the trust of millions of Indians and it has been consistently voted as one of the ‘most trusted brands’ of India. But the journey was not smooth across the globe. In America, Germany the brand is very popular and enjoys a key position but in countries like Indonesia, not only Dettol but also Reckitt Benckiser really has had a tough time. Over all, in the 60 countries that we operate in, we hold a substantial position of the market across the various segments we operate.
It’s platinum jubilee for the brand Dettol. Where would we see it in its diamond jubilee?
Clearly Dettol will be established as an iconic personal care brand and more associated with lifestyle. Though, as of now the future is difficult to predict, but we can say that the contribution from Dettol in India to the global turnover will definitely be higher. We might even rope in some brand ambassadors to help us accomplish this task. In its diamond jubilee Dettol would certainly be present across various other potential segments.
Will the global downturn affect the FMCG industry too?
As of now it hasn’t affected much but if the recession continues, specially for US-based companies, it will affect the sector severely.
For more articles, Click on IIPM Article.
Source : IIPM Editorial, 2008
An Initiative of IIPM, Malay Chaudhuri and Arindam Chaudhuri (Renowned Management Guru and Economist).
Read these article :-
B-schooled in India, Placed Abroad (Print Version)
IIPM in Financial times (Print Version)
IIPM makes business education truly global (Print Version)
The Indian Institute of Planning and Management (IIPM)
IIPM Campus
ZEE BUSINESS BEST B SCHOOL SURVEY
IIPM awards four Bengali novelists
The Hindu : Education Plus : Honour for IIPM
IIPM ranked No.1 B-School in India, Management News - By ...
IIPM Ranked No1 B-School in India
Moneycontrol >> News >> Press- News >> IIPM ranked No1 B-School in ...
IIPM ranked No. 1 B-school in India- Zee Business Survey ...
» IIPM ranked No1 B-School in India :: Education, Careers ...
The Hindu Business Line : IIPM placements hit a high of over 2000 jobs
Deccan Herald - IIPM ranked as top B-School in India
India eNews - IIPM Ranked No1 B-School in India
IIPM Delhi - Indian Institute of Planning and Management New Delhi ...
IIPM ranked ahead of IIMs
IIPM makes business education truly global-Education-The Times of ...
